Using LinkedIn for Author Publicity

Using a book is a great introduction tool for an expert, therapist, coach or chef! And it is even better when you introduce yourself as an author of a thought leader book, via LinkedIn.   Once your book is in circulation, you can add ‘author’ to your headline on LinkedIn. I personally recommend you add in the subject keyword…

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The Introvert’s Guide to Marketing for Authors

In this golden age of the personal publisher, introverts must play to their strengths. If you’ve ever read the book ‘Quiet: the power of introverts in a world that can’t stop talking’, then you’ll understand exactly what I’m saying. We introverts need to speak up, but in our own quiet way.

Are you good at asking questions, but self-conscious about video?  Then try Podcasting.

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Author-First Book Marketing

With an Author-first approach, it’s making sure you and your brand goes out in the world. Most of you will have a coaching, consulting or a particular business in the background and with this approach, it’s going to have the most effect.

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5 Book Marketing Mistakes to Avoid (for Influential Authors)

If you’re writing a non-fiction book, then you’re in for a lot of fun as you come up with creative ways to market your book, all while juggling your coaching, consulting or creative business. As a busy person, you want to spend your time marketing wisely, as well as your money. Problem #1: Trying to Pitch to Everyone Many…

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Write Much and Write Often to Promote your Book

If your goal behind writing a book is to develop skill, express creativity, and simply be published, then you won't need a book marketing plan. But if your goal is to write to disseminate ideas to as many as possible, and receive a return on time spent, then you need promotional ideas to get that message out. For talented…

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Building an Income along with a Book

Here I want to uncover some of the fallacies around book publishing and how it is possible to turn something you love into a nice income stream. Many of the authors I hear from have said, ‘It’s okay, I’m happy to publish my book and see, it doesn’t have to make a steady income’. Okay… but isn’t that fear…

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Target Reader Profiling

I know all too well the feeling that everyone should be interested in my latest book’s content. I mean, who doesn’t want to manage their money better… or as with the Simple Drive to a Healthier Life book, who wouldn’t be interested in better health? Well, the fact is, some of us are cuckoo for money advice (and some…

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