Finding your feet with writing a non-fiction book… but seeking true author-publisher independence as you learn the ropes?

Rather than relying on self-publishing support companies that sometimes go broke or give very little value… do you want to write and publish a quality book in your own imprint, with independent support?

While writing, you can prepare yourself for selling more books. While working with Business Author Academy’s self-publishing experts and resources, you’ll learn to:

  • Create a book brand
  • Find out about an easy-to-set-up website (your book sales hub)
  • Start your own email base of ‘raving fans’, using the free tools for inter-book promotion and intra-book sign-ups — rather than focussing only on Amazon
  • Get a marketing, brand and audience plan template
  • Learn about non-fiction writing — completely for free
  • Use self-publishing through pro-level printers like IngramSpark much easier.

Get on the fast-track by becoming a supported member at Business Author Academy. Become an educated author-publisher through multi-media resources, group chats and optional coaching.

Business Author Academy’s Best Posts:

  • Become a Better Writer Today
    The first thing a new writer does within my world is lean heavily on my editing skills. But this is not helpful to their progress, because learning about writing and grammar must come from other places too. Most of all, it must come from reading great writing. Some […]
  • Why You Should Finish Writing a Book #BucketList
    There’s only so much time in your life. The other day, I worked out I may have 492 more months to live — if I live till 90. (That’s a big if). This wake-up call means for me: in 2020 I will be focussing on helping 100 authors […]
  • What’s the Secret to Making Wealth from Book Publishing?
    This is the question I really want to see on Quora and which I will attempt to answer. But what I really see are questions from a smaller mindset, like: If I get my book edited, how do I prevent it being leaked or stolen? (paranoia) How long […]
  • Printed Materials for Book Marketing
    While there are postcards, flyers, biz cards and more, there are a couple of print marketing materials I’d recommend you get done when marketing any book. That is: a bookmark and a roll-up banner (or poster). While I like designing, I reckon it’s somewhat risky to make your […]
  • The Process I Used for a Book Launch
    It didn’t take long for me to realise my researched and well-crafted books weren’t selling and I needed a launch strategy: only ten years! Don’t let it take you this long…  Here I share my own book launch process and project management style for non-fiction books (indie authors). […]
  • How to Be Incrementally More Productive Every Day—and Earn More
    Recently I noticed that successful people all seem to get up early and work on personal development. This includes knowing their body’s needs and exercising. I realised that just reading the news and gossip online or admiring others was never going to get me anywhere near my own […]

7 Reasons Why You Should Use Thought Leadership Marketing

  1. It’s like a brick foundation for business. With a book, articles and videos/podcast, your net is cast wider than ever, highlighting your brand.
  2. Not only that, your message becomes clearer and stronger, obvious to your staff and partners.
  3. With this leadership and distinct message, your business is also lifted above the rest. That saves wasteful ‘brand advertising’. 
  4. Writing a book increases knowledge of your niche audience’s problems and informs all other marketing communications.
  5. Writing articles and a book that stands for something helps all types of media take you seriously. Thus equalling free publicity.
  6. Doing this with a focus means you’ll be leaving a clear knowledge legacy, which is fulfilling in many ways.
  7. Many people are attracted to those with a ‘why’ and a persona. This type of marketing engages with the hearts of people. Like also attracts like — consider Richard Brandson attracting a legion of business fans.

Power Marketing: An Aussie Guide to Business Growth explains more about creating thought leader marketing (authorship), written and published by Jennifer Lancaster.

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