For most authors, marketing a book is the hardest thing to do. While you could spend 7 hours a day building an author platform, most of us don’t have that kind of time!
So, we have some Guides, Templates — to help plan — and specific resources, where you can build your online presence.
Remember, focus your activity on where your key target audience hangs out. Here is a rough idea to help you select the best two social media channels:
15–50 yo B2C, Fitness, Health, Lifestyle, Fashion — Instagram
30–70 yo B2C; Local business, Authors — Facebook
25–65 yo B2B, Career Focus — LinkedIn
20–50 yo Home-based workers; Bloggers — Pinterest
13–28 yo C2C; Freelancers — Reddit forums
Key: C2C = consumer to consumer; B2C = business to consumer; B2B = business to business. Ecommerce: stores or affiliate sites selling online
Book Marketing Checklist – a time-saver
Next is Social Listening, Book Launch Planning, Brand & Market Attraction Guide.