For most authors, marketing a book is the very hardest thing to do. While you could spend 7 hours a day building an author platform, most of us don’t have that kind of time!

So, we have some Guides, Templates — to help plan — and specific resources, where you can build your online presence.

Remember, focus on where your key target audience hangs out. Here is a rough idea to help you select the best two social media channels:

15-35 yo B2C, Fitness, Health, Lifestyle, Fashion — Instagram

20-70 yo B2C, local business — Facebook

25-65 yo B2B, Career Focus — LinkedIn

20-50 yo C2C, B2C, Ecommerce — Pinterest

15-35 yo C2C, Freelancers — Reddit forums

Key: C2C = consumer to consumer; B2C = business to consumer; B2B = business to business. Ecommerce: stores or affiliate sites selling online

Brand & Market Attraction: read first!

Marketing Action Plan Template

The alternative above is in Open Document format

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