For most authors, marketing a book is the very hardest thing to do. While you could spend 7 hours a day building an author platform, most of us don’t have that kind of time!
So, we have some Guides, Templates — to help plan — and specific resources, where you can build your online presence.
Remember, focus your activity on where your key target audience hangs out.
Here is a rough idea to help you select the best two social media channels:
15-35 yo B2C, Fitness, Health, Lifestyle, Fashion — Instagram
20-70 yo B2C; local business — Facebook
25-65 yo B2B, Career Focus — LinkedIn
20-50 yo Home-based work; Blogs; Ecommerce — Pinterest
15-35 yo C2C; Freelancers — Reddit forums
Key: C2C = consumer to consumer; B2C = business to consumer; B2B = business to business. Ecommerce: stores or affiliate sites selling online
Social Listening and Checking Your Social Media
Also practice ‘social listening’: finding out what people are talking about (relative to your field). Two tools for this:
Do all social posting set up ONCE a week and check on followers comments.
I have Zoho Social (1 brand) and pay AU$183 per annum, inclusive GST.
Brand & Market Attraction: read first!
Marketing Action Plan Template
The alternative above is in Open Document format
SEE next page for Author Photography…