For most authors, marketing a book is the very hardest thing to do. While you could spend 7 hours a day building an author platform, most of us don’t have that kind of time!
So, we have some Guides, Templates — to help plan — and specific resources, where you can build your online presence.
Remember, focus on where your key target audience hangs out. Here is a rough idea to help you select the best two social media channels:
15-35 yo B2C, Fitness, Health, Lifestyle, Fashion — Instagram
20-70 yo B2C, local business — Facebook
25-65 yo B2B, Career Focus — LinkedIn
20-50 yo C2C, B2C, Ecommerce — Pinterest
15-35 yo C2C, Freelancers — Reddit forums
Key: C2C = consumer to consumer; B2C = business to consumer; B2B = business to business. Ecommerce: stores or affiliate sites selling online