Let’s get this clear folks, lead magnets you offer on your website are not eBooks! Generally, these ‘opt-in’ are of 10-25 pages in length, and are nicely formatted in a handsome PDF. They can also be sold directly, if lengthy or value-packed, and as they are not distributed, these don’t need an ISBN.
EBooks to be Distributed
Video on Filling out Amazon KDP
Go to Amazon KDP, when ready to load.
VIDEO, enter Password: KDPE
eBook Tips and Distribution
Basically, we can elect to choose the two most specific, in demand yet less competitive categories — books with similar content to ours. Here is a little more about why you want the Kindle Best-Seller ranking and how to get it.
Self-Publishers can also select 7 Keywords that relate to their book’s content. When you are considering keywords, think about novices to the field and how they search. Tools like Google keyword tool and just doing many searches on Amazon in your topic field can help you choose better keywords… Even using your affiliate (Associates) account to search top-ranking books can help you to identify titles which are current sales winners.
Firstly, understand that people are not going to usually type in your exact book title (unless they are your cousin), so this is why keywords help readers find your book. I write money books. But if I choose “personal finance” as my keyword/category, I’m up against the likes of Dave Ramsay, Suze Orman, etc… in a very competitive arena.
Next, realise that you cannot jam lots of keywords in your book description and title, and suddenly rank way up there. Actually, putting the keyword in the title is against Amazon’s terms, as is inserting statements like “best”, “on sale”, “new” or “limited offer”.
Your first two keywords will be the doorway to your chosen categories (the ones you have researched as low competition but relevant). Imagine you’re writing a book “Prosperity Consciousness” and so the keywords of ‘prosperity’ and ‘success’ naturally befit that title, however Amazon says you cannot choose ‘prosperity’ because it’s in the title. So go ahead and choose ‘success’, ‘abundance’ or another well-used synonym.
You can then categorise your book under “self-help : spiritual” and “kindle store: non-fiction: business and money: personal finance” because keywords open up related categories. (You can see the categories in this top-of-the-listing book here)
Kindlepreneur teaches a three step way to unlock rare, ‘secret’ Kindle categories. He also teaches you how to combine your Amazon internal keywords with SEO-style keywords, which are not restricted on Amazon. This can help your book rise to the top of a less populated search or topic, although you still need book sales (-;
You need to be a Jedi Knight with keywords if you want to use them well for marketing your books, so listen to Kindlepreneur and other Jedi masters.
It seems I’ve gone on long enough on keywords and categories.
The book description is incredibly important in clearly articulating what the book covers and who it is for. Did you see how I made sure that browsers know that this (imaginary) book is for Managers & Leaders? There is no point trying to address “everyone in a workplace” on your first go. It will get lost amongst the rest of the tomes. Don’t go on about yourself, instead make the book seem irresistible to those “insert target market here” who want to solve a problem.
At no point would her amazing consultation services get mentioned, except under “About the Author” or as an offer at the back of the ebook. Promoting services directly would be best through giving the LEAD GEN eBook free in a landing page… Follow up with a phone call or email series… ensure people receive invites to events, notable news, etc.
eBook Formats & Distribution
For a first attempt, create your ebook with a clear PDF (1.2 line spacing), an inexpensive cover image, and then list on your website in exchange for an email address. Once you have got some feedback on it and ironed out the kinks with editing, then upgrade your cover and get it formatted ready for ePub.
Next level up is ePub. Righto, with stripped Word .docx or already-created ePub format, you can load onto Amazon Kindle Direct OR IngramSpark and also onto Apple ibooks via Smashwords (and use their ISBN). However, you might like to hold back on this until you see some sales through Kindle.
When you have it in Word, and you have a cover designed, it is not that much more work to format it for print, right? Well, actually it takes a lot more thought. There is a minimum number of pages for perfect bound; your high resolution cover has to be front/back/spine the exact size, there is the margins, footer/header, page numbering starting at 1 on the first page; there is the typeface to choose, you will put glossary, index, references, about page towards the back, there is the CIP, ISBN and Copyright matter, the dedication, title sheet, preface, and perhaps some black and white illustrations.
It costs little to create an ebook of a PDF nature. You can do that for free and then get a web designer help to load it on your website. (Or use Instapage landing pages).
If you want to distribute it globally, you will need to get a cover designed, get the ePub formatted to specifications, but at least the distribution part is usually free.
IngramSpark charges US$49 for both ebook and book and only allows a 45% royalty, but it saves messing about with various platforms. IngramSpark offers a .60 cents per page (US) CONVERSION service, which is mainly for plainer books, and thus waives the set-up fee.
Planning to use them? See IngramSpark eBook Specifications.
The editing is important, though. I would say allow AU $500-$700 for line editing an eBook of about 25,000 words, to make the grammar well honed.
Comprehensive editing (substantive) would include advice on order of chapters and lengths of sentences and paragraphs, also use of references, whether to include an index and bibliography or references section.
Who Will Want to Read My eBook?
Do you think people will buy your eBook right off the bat? Perhaps they will need a little warming up with your trusted blog and Facebook posts first. Don’t pounce on new followers with ‘buy my ebook’!
Make your eBook an attractive price, ensure you have a great cover that visualises your theme, and work on your title till it hurts.