It’s a common question, with the number of book launches today: is advertising a good option. Moreover, should I use Amazon Ads?
In AuthorU, a LinkedIn group, I posed this question to expert in book publicity, Sandra Beckwith. Here’s what she replied to whether a newbie should use Amazon Ads:
“Nobody — regardless of whether it’s their 1st or 10th book — should be buying ads until they have a lot of positive reader reviews. If it’s the former (authors doing it themselves), authors can manage their own advertising, but should learn how it works first. There are a lot of courses available that will help with that. Just as authors shouldn’t self-publish until they spend time learning how to do that, they shouldn’t spend on ads until they truly know what they’re doing.