Creating a Book Sales Page

Today we look at making a book launch page, with no design costs, at BookLaunch.io. It can be free -- or for more reach, you can upgrade for a small fee per month. You need to have your ISBN, book description, Bio, and your front cover design (JPG) all ready. (Change the bio to suit this book). In addition, you'll need to gather the URL links from the major retailers - which you'll pop in the 'add purchase links' section, along with the logo for Book Depository, which they don't currently have. Don't forget your new Book Title and Meta - under Page settings! https://booklaunch.io/powerjen/power-marketing-book At BookLaunch.io, there is a walk-through set-up guide. On login, you'll see 'Discover', Dashboard, Builder and Analytics. Discover…

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New Masterclass on Nurturing Readers & Leads via Email Marketing

You may have heard that any author should be capturing their likely readers' email addresses, particularly before book launch day. But have you got to it yet? To interest and nurture new readers, marketers tend to offer them something called a Lead Magnet. You use lead magnets for lead generation and email capturing for later use. Yes, I know lead generation is a dirty concept to some writers. However, what I've found is that book writing and publishing does not provide enough income for my family (maybe the cat only), so working out what my readers want and using different earning opportunities helps this. You may find the same. What's the Best Type of Lead Magnet? The study found that Video content is…

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Should I Advertise my Book?

It’s a common question, with the number of book launches today: is advertising a good option. Moreover, should I use Amazon Ads?

In AuthorU, a LinkedIn group, I posed this question to expert in book publicity, Sandra Beckwith. Here’s what she replied to whether a newbie should use Amazon Ads:

“Nobody — regardless of whether it’s their 1st or 10th book — should be buying ads until they have a lot of positive reader reviews. If it’s the former (authors doing it themselves), authors can manage their own advertising, but should learn how it works first. There are a lot of courses available that will help with that. Just as authors shouldn’t self-publish until they spend time learning how to do that, they shouldn’t spend on ads until they truly know what they’re doing.

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