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Target Reader Profiling

I know all too well the feeling that everyone should be interested in my latest book’s content. I mean, who doesn’t want to manage their money better… or as with the Simple Drive to a Healthier Life book, who wouldn’t be interested in better health? Well, the fact is, some of us are cuckoo for money advice (and some are spenders)… and others are nuts on health (while some like to eat anything tasty). So, with that in mind, let’s get into how to create a Target Reader Profile. Since the word ‘avatar’ reminds me of that movie with blue people, let’s go with Profile. Far from being an airy-fairy notion, your book’s reader profile is very specific. It may even warrant two to four reader profiles that neatly fit your topic, so carefully do the research on numbers of each. Don’t forget reachability and tendency to read. Case Study: Defining a Reader Profile For instance, take the prenatal yoga handbook (Birth in Awareness), the target reader profile A is likely: * Yoga teachers with…

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Producing a Book, with VA Help

1. Producing Your Book Costs Time and Money Writing a 'serious' book takes a really long time. Producing a book takes, in some cases, even longer. In one case, it took 72 hours to proofread, layout, produce, administrate and convert the eBook for a self-published client book. If you want a copy editor to do a 'quick run-through', remember that she or he must take it to a publishable standard. Editing a book properly takes quite some time, but this depends on whether your book needs structural editing help, developmental suggestions (a manuscript review)--or simply a copy edit. It is not just your budget that constrains this editing; it's also the skill level of your editor. So, a 30,000-word non-fiction book may take between 22 hours and 30 hours for me to line edit in one pass. I'm good at spotting things that don't sound right. So, a client-focussed editing project might cost between AU$1,400 and $2,000 for a 30,000-word book, for a rough idea. Overseas editors might charge less, but you might not know if they are…

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How to Write a Nonfiction Book Proposal

Before I get into how to write a book proposal, first a little story. When I started writing a very small book back in 2005, I had zero idea of how to mould a book, let alone how to get a publisher to take it on. I got a rejection letter, tout suite. This ignorance led me to self-publishing on Lulu, mainly in eBook form, which proved too easy.  Enjoying research, I soon wrote another how-to book, Sack Your Financial Planner.  Self-funding, I sold these through a sales page online plus a few sales to interested people. My longwinded point is, there's a possibility your first nonfiction book proposal will get a book deal. That chance is about 1 in 1,000... and sliding. That young man got a deal for Eragon first go, but that was fiction and what a talent! Self-help is such a hunting ground, with fewer sales made traditionally, so most likely as a novice author you have a choice of independent (indie) publishing or hybrid publishing (paying some money towards production and…

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