All the elements in producing a book
It’s just fine to do indie publishing on your own, but here at Business Author Academy, we’ve found that there are so many elements to get right. The process of self-publishing a quality book can be both daunting and time-consuming, particularly for businesspeople.
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There are several problems with taking your expertise to market. The largest one is not dedicating time to it. While writing a book or program is unwieldy and time-consuming up front, if you've got a big PURPOSE for writing a book for business, boom, motivation problem solved. This could be helping a charity close to your heart or shining the light on a problem that's been a past source of agony for you. Problem: One Offer, Low Revenue Base Independent consultants and coaches need to grow income from more than just services, to diversify some away from their TIME. When someone is sick, their billings stop—and so does their income. Also, it's really hard to sell the business or spin-off assets left and right…
There is a chasm between how novice and expert authors outline and write their book. Now, a lot of people writing a non-fiction book approach their writing like this:
Have an idea, start brainstorming, attack it with gusto, have too much content, rearrange it, find an angle, hire an editor, editor does a review and two rounds of changes, mould a final book, write blurb, hope it sells.
I used to be one of those people, so hey, I get it. But then I thought, what if I put some planning and research into those steps… would that help?
(more…)1. Producing Your Book Costs Time and Money Writing a 'serious' book takes a really long time. Producing a book takes, in some cases, even longer. In one case, it took 72 hours to proofread, layout, produce, administrate and convert the eBook for a self-published client book. If you want a copy editor to do a 'quick run-through', remember that she or he must take it to a publishable standard. Editing a book properly takes quite some time, but this depends on whether your book needs structural editing help, developmental suggestions (a manuscript review)--or simply a copy edit. It is not just your budget that constrains this editing; it's also the skill level of your editor. So, a 30,000-word non-fiction book may take between 22 hours…