Having a foundation in online book marketing makes a difference to any book’s ability to succeed in the market.
With an Author-first approach, it’s making sure you and your brand goes out in the world. Most of you will have a coaching, consulting or a particular business in the background and with this approach, it’s going to have the most effect.
The first 3 times I published, I had zero brand and no real connection to ‘me’. The next time I published, I went hard on research and achieved some relevance with adding my own case study experiences (and supplier details) to the book.
If I could start again, I would make all my books talk to the one audience on a number of different topics. Well, I guess it’s never too late to start over!(more…)