Here I want to uncover some of the fallacies around book publishing and how it is possible to turn something you love into a nice income stream. Many of the authors I hear from have said, ‘It’s okay, I’m happy to publish my book and see, it doesn’t have to make a steady income’. Okay… but isn’t that fear talking? Wouldn’t you rather make a regular income? Well, I have found a book launch strategy that actually helps to make you money ongoing. This strategy makes money not only from the book, but from the attached online course and community. Some who have done this well seem to have set off a ‘movement’. Many of us don’t realise the machinations behind the scenes of a big launch. It would be fair to say that people like Nick Loper of Side Hustle Nation or Rob Cubbon with The New Freedom, have worked the Kindle Launch and list building to some success. (Even if that success is just 60 cents per book revenue). Much thought went into…

Today I'm exploring whether it's possible to write a non-fiction book in one month and what other steps you will do in following months.  So, can you write a book in a month? The answer is: well, I think that depends on what you classify as writing. Yes, you can outline, arrange your sticky notes (manual chapter structuring), and type like the clappers to get a draft of about 30,000 words for example. You will also need to write a full target audience description, check the blurbs of successful competing titles, and draft a book summary.  Getting tired yet? Actually, you might want a writing coach before you complete the first draft if your background is academic or corporate and you can't quite get the voice right. An Editorial Process Then, to finish your book and reference it, you will need an editorial process. The first stage is having someone with a trained eye (an editor) look at the draft and ensure your structure is good, your message is appropriate for the audience, and your…

Have the desire to create and share your ideas but not the know-how of writing a book?  Then take a peek at the process of choosing a type (or model) of book to write. Starting out, mulling over ideas There are already millions of books published and available on Amazon, so here's a question: what is the one thing that none of them already have? Choosing the Best Book Model Breaking down complex and dry topics, a good writer draws out the ideas for their reader to digest. This is best done with a particular model. If you don't choose a good model to begin with, your book will wander. It can possibly annoy a reader who likes one type of books, and half-way through the type has changed. Tips Book Tips books can be good if prefaced with a note on why you need these tips and how to use the content. Power Marketing was in this style, with 60 tips on marketing a small business, but I made the mistake of also putting…