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How do I Spend my Book Promotion Time?

As a business author/writer, it seems that you need to split your time 50/50 between writing/editing and book promoting/connecting. But if you fit in client work too, it’s more like 75|25. And there is so much to fit into your writing time already!

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Using LinkedIn for Author Publicity

Using a book is a great introduction tool for an expert, therapist, coach or chef! And it is even better when you introduce yourself as an author of a thought leader book, via LinkedIn.   Once your book is in circulation, you can add ‘author’ to your headline on LinkedIn. I personally recommend you add in the subject keyword…

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