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Using LinkedIn for Author Publicity

Using a book is a great introduction tool for an expert, therapist, coach or chef! And it is even better when you introduce yourself as an author of a thought leader book, via LinkedIn.   Once your book is in circulation, you can add ‘author’ to your headline on LinkedIn. I personally recommend you add in the subject keyword too. The other ways to utilise LinkedIn to get the word out is to post in targeted Groups which have members who are similar to your target audience, e.g. Entrepreneurs, CMOs, or Health experts. Boost your credibility by making an 'author' headline on your LinkedIn profileJennifer Lancaster So Many Public Ways to Market Yourself and Your Book You can’t beat national publicity for promoting books without spending any money. There is the obvious plant of a free audio download or calculator inside the book, to capture reader email addresses. In addition to reaching new customers through the book-freebie connection, and possibly teaching them something, there are other amazing benefits of non-fiction book publishing. You can go…

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