While there are postcards, flyers, biz cards and more, there are a couple of print marketing materials I’d recommend you get done when marketing any book. That is:
a bookmark and a roll-up banner (or poster).
While I like designing, I reckon it’s somewhat risky to make your own bookmarks like I did. Still, I was pleased with the result and especially the LARGE bookmark size, printed at our friends PrintLinx Brisbane.
Small Bookmark sizes: 55 x 176 mm, 38 x 184 mm
Large Bookmark sizes: 71 x 203 mm
Mine was 71 mm x 203 mm (final size) and cost $35 total for 100 at PrintLinx. I would guess it is 250 gsm.
Some places offer pre-made designs and low rates, like Udesignit.com.au. Their small size costs $38 ex GST and shipping, so about $50 total.
You can Design your own Bookmark at Canva and download their PDF. Not sure about controlling the size though.
You can also design with Publisher and print bookmarks on your own home printer, if has really good ink density.
Bookmark Designs: What to Tell the Designer
When providing a design to a printer, don’t forget to allow for BLEED.
This sounds painful, but it means giving artwork an extra 3 to 5mm all-round and then ensuring the final PDF encapsulates that extra bleed. This is only for designs that have background colour that runs right to the edge and it is because things often shift when printing and trimming.
The best program in which to design bookmarks is Adobe InDesign. MS Publisher would also be okay.
Make sure the PDF is High Print Quality or Press Quality and fonts are embedded. (Also, that your images and fonts are legally procured). Ensure all images used are 300 DPI or above. This can be done by buying stock photos at regular stock photo stores and selecting ‘M’ or ‘L’ size, not small.
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