Using a book is a great introduction tool for an expert, therapist, coach or chef! And it is even better when you introduce yourself as an author of a thought leader book, via LinkedIn. Once your book is in circulation, you can add ‘author’ to your headline on LinkedIn. I personally recommend you add in the subject keyword too. The other ways to utilise LinkedIn to get the word out is to post in targeted Groups which have members who are similar to your target audience, e.g. Entrepreneurs, CMOs, or Health experts. Boost your credibility by making an 'author' headline on your LinkedIn profileJennifer Lancaster So Many Public Ways to Market Yourself and Your Book You can’t beat national publicity for promoting books without spending any money. There is the obvious plant of a free audio download or calculator inside the book, to capture reader email addresses. In addition to reaching new customers through the book-freebie connection, and possibly teaching them something, there are other amazing benefits of non-fiction book publishing. You can go…
In this golden age of the personal publisher, introverts must play to their strengths. If you’ve ever read the book ‘Quiet: the power of introverts in a world that can’t stop talking’, then you’ll understand exactly what I’m saying. We introverts need to speak up, but in our own quiet way.
Are you good at asking questions, but self-conscious about video? Then try Podcasting.
Podcast to a Larger Presence
Podcasting is the ‘slow burn’ way to attract a fan base. You own the podcast, so you also own the advertising that can be infused in a short grab inside the show.
Keep in mind that shows seem better with two people, so invite a specialist you know to talk about a topic within your new genre range.
If you have a WordPress or Blogger site, then it’s a six-step process to get your RSS feed (linking the files) to connect to Apple iTunes. First you’ll need to find a place to host your podcasts and apply post tags, categories, etc. Apple Podcasts Connect has a podcasting guide and best practices.
You’ll also need a good quality USB microphone (e.g. Nessie Blue), come up with a Podcast logo – which you can make on Canva for free – and plan how often you’ll produce an episode. It’s best to plan ahead a few podcast shows, and launch the first three all at once.(more…)
If you’re writing a non-fiction book, then you’re in for a lot of fun as you come up with creative ways to market your book, all while juggling your coaching, consulting or creative business. As a busy person, you want to spend your time marketing wisely, as well as your money. Problem #1: Trying to Pitch to Everyone Many authors are trying to pitch their book to ALL business owners or ALL Mums or ALL creatives. Nope, there is a more defined audience than that, such as Married Businesspeople or Franchisees who market… or Mums who want a side hustle… or Freelance Creatives who want to grow an agency. When you’ve defined your book target audience down to that level, you’ll find it much easier to reach their hearts publicly. This might include press release pitching, special talks at Meetup groups, or local radio and podcast guest spots. Problem #2: Regurgitating Blog Content My favourite style of marketing is Content Marketing. But, most businesspeople regurgitate the same old text articles and post on social media…