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5 Book Marketing Mistakes to Avoid (for Influential Authors)

If you’re writing a non-fiction book, then you’re in for a lot of fun as you come up with creative ways to market your book, all while juggling your coaching, consulting or creative business. As a busy person, you want to spend your time marketing wisely, as well as your money. Problem #1: Trying to Pitch to Everyone Many authors are trying to pitch their book to ALL business owners or ALL Mums or ALL creatives. Nope, there is a more defined audience than that, such as Married Businesspeople or Franchisees who market… or Mums who want a side hustle… or Freelance Creatives who want to grow an agency. When you’ve defined your book target audience down to that level, you’ll find it much easier to reach their hearts publicly. This might include press release pitching, special talks at Meetup groups, or local radio and podcast guest spots. Problem #2: Regurgitating Blog Content My favourite style of marketing is Content Marketing. But, most businesspeople regurgitate the same old text articles and post on social media…

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