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Target Reader Profiling

I know all too well the feeling that everyone should be interested in my latest book’s content. I mean, who doesn’t want to manage their money better… or as with the Simple Drive to a Healthier Life book, who wouldn’t be interested in better health? Well, the fact is, some of us are cuckoo for money advice (and some are spenders)… and others are nuts on health (while some like to eat anything tasty). So, with that in mind, let’s get into how to create a Target Reader Profile. Since the word ‘avatar’ reminds me of that movie with blue people, let’s go with Profile. Far from being an airy-fairy notion, your book’s reader profile is very specific. It may even warrant two to four reader profiles that neatly fit your topic, so carefully do the research on numbers of each. Don’t forget reachability and tendency to read. Case Study: Defining a Reader Profile For instance, take the prenatal yoga handbook (Birth in Awareness), the target reader profile A is likely: * Yoga teachers with…

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